Posted on Leave a comment

Move over, K-pop – J-pop groups want a share of global fan base, and Netflix and TikTok are helping

Rookie music group XG drew a huge roar at August 2023’s KCON LA festival, a gathering for fans of Korean pop music, with their cover of 2NE1’s 2011 hit “I Am the Best”.

Singing to tens of thousands in Los Angeles, the seven young women looked just like any other K-pop group, with one exception – all of the XG members are Japanese.

The two-year-old group, now on the verge of global popularity, was formed in the same way that many K-pop groups are. Led by a half-Korean, half-Japanese, American-born producer, XG went through extensive training for more than three years before they debuted with “Tippy Toes” in Seoul.

Leave a Reply