The results of the 15th annual “Japan Character Awards,” celebrating excellence in the character and licensing business industry, have been announced.
The winners are as follows:
- Character License Award: “Oshi no Ko” (by the Oshi no Ko Production Committee), “Mobile Suit Gundam Series” (by Sotsu Co., Ltd. and Bandai Namco Filmworks Inc.), and “Chiikawa” (by Spiral Cute Co., Ltd.).
- New Face Award: “TV Anime ‘Frieren: Beyond Journey’s End'” (by the Frieren Production Committee).
- Product Licensee Award: “Ichiban Kuji” (by Bandai Spirits Co., Ltd.).
- Promotion Licensee Award: “Happy Set Hello Kitty 50th Anniversary” (by McDonald’s Japan).
- Retail Award: “Sesame Street Market” (by Mash Style Lab Co., Ltd.).
- Special Selection Committee Award: “Pretty Cure Series” (by Toei Animation Co., Ltd.).
The Grand Prize will be announced at the awards ceremony held at “Licensing Japan” at Tokyo Big Sight from July 3rd to July 5th, with the ceremony taking place on July 3rd.
Prize Winners
- Character License Award: “Oshi no Ko” (Oshi no Ko Production Committee) Selection Comments: A great example of expanding the fan base beyond existing fans through animation. Particularly notable for its success in advertising and promotions. The strategic exposure through theme songs, events, and various collaborations has significantly contributed to fan base growth.
- Character License Award: “Mobile Suit Gundam Series” (Sotsu Co., Ltd., Bandai Namco Filmworks Inc.) Selection Comments: A series that has evolved to be supported by both men and women over its 45-year history by continually bringing fresh ideas to the anime. The “Gunpla” models remain popular, with markets expanding domestically and internationally. Efforts to attract new fans through careful strategies despite the complexity of the IP are commendable.
- Character License Award: “Chiikawa” (Spiral Cute Co., Ltd.) Selection Comments: Dominating the fancy character scene with its unique worldview. The fan base has significantly expanded with the anime broadcast, and real-life store events have achieved remarkable success. The widespread development across various genres continues to expand the fan base.
- New Face Award: “TV Anime ‘Frieren: Beyond Journey’s End'” (Frieren Production Committee) Selection Comments: An extremely popular content with a unique worldview and outstanding story. Supported by both younger and adult audiences, particularly popular for its animation. Collaboration within Shogakukan and the significant response to the anime have heightened expectations for future developments, including further animation.
- Product Licensee Award: “Ichiban Kuji” (Bandai Spirits Co., Ltd.) Selection Comments: Celebrating its 20th anniversary, the product has gained high recognition and remains attractive to users and licensees alike. Its expansion beyond convenience stores to specialty shops, and various innovative collaborations, are highly valued.
- Promotion Licensee Award: “Happy Set Hello Kitty 50th Anniversary” (McDonald’s Japan) Selection Comments: Happy Set has evolved from merely children’s toys to items even adults desire. This particular promotion materialized the special occasion of Hello Kitty’s 50th anniversary with an unprecedented 50-item set. Its strong appeal and unique messaging made it a standout.
- Retail Award: “Sesame Street Market” (Mash Style Lab Co., Ltd.) Selection Comments: As the world’s only official Sesame Street food and beverage complex store, it has garnered strong support for its high quality and originality. Its innovation as a character shop and upcoming workshops are worth noting.
- Special Selection Committee Award: “Pretty Cure Series” (Toei Animation Co., Ltd.) Selection Comments: Responding to social needs within the girl category, it has established a leading position. It also uniquely attracts adult fans who have been following it for 20 years, showing the potential for a second generation of fans. The developments leveraging its 20th anniversary have been successful.
លទ្ធផលនៃពានរង្វាន់ “ជប៉ុនគារកាតួរ” លើកទី 15 ដែលអបអរសាទរដល់ភាពល្អឥតខ្ចោះក្នុងឧស្សាហកម្មអាជីវកម្មអាជ្ញាប័ណ្ណ និងតួអក្សរបានត្រូវបានប្រកាស។
អ្នកឈ្នះមានដូចតទៅ៖
- ពានរង្វាន់អាជ្ញាប័ណ្ណតួអក្សរ៖ “Oshi no Ko” (ដោយគណៈកម្មាធិការផលិត Oshi no Ko), “Mobile Suit Gundam Series” (ដោយក្រុមហ៊ុន Sotsu និង Bandai Namco Filmworks Inc.), និង “Chiikawa” (ដោយក្រុមហ៊ុន Spiral Cute)។
- ពានរង្វាន់អ្នកថ្មី៖ “TV Anime ‘Frieren: Beyond Journey’s End'” (ដោយគណៈកម្មាធិការផលិត Frieren)។
- ពានរង្វាន់ផលិតផលអាជ្ញាប័ណ្ណ៖ “Ichiban Kuji” (ដោយក្រុមហ៊ុន Bandai Spirits)។
- ពានរង្វាន់អាជ្ញាប័ណ្ណផ្សព្វផ្សាយ៖ “Happy Set Hello Kitty 50th Anniversary” (ដោយ McDonald’s Japan)។
- ពានរង្វាន់លក់រាយ៖ “Sesame Street Market” (ដោយក្រុមហ៊ុន Mash Style Lab)។
- ពានរង្វាន់ជំរុញដោយគណៈកម្មការ៖ “Pretty Cure Series” (ដោយក្រុមហ៊ុន Toei Animation)។
ពានរង្វាន់ធំបំផុតនឹងត្រូវបានប្រកាសនៅក្នុងពិធីប្រគល់ពានដែលរៀបចំនៅ “Licensing Japan” នៅ Tokyo Big Sight ពីថ្ងៃទី 3 ដល់ 5 កក្កដា ដែលពិធីនេះនឹងប្រព្រឹត្តទៅនៅថ្ងៃទី 3 កក្កដា។