Category: Fashion

The eyewear brand "Zoff" has teamed up with "Chiikawa" once again for a second collaboration, launching on May 8 with advance reservations starting to sell out quickly due to high demand.

This new collaboration features characters like "Chiikawa," "Hachiware," "Usagi," and newly added "Momonga" and "Kurimanjuu." Themed around vacation, the collection includes 22 unique items featuring Zoff's original artwork. The product line showcases frames and sunglasses designed with three-dimensional character parts and adorable accessories like eyeglass wipes and stand cases depicting Chiikawa and friends sitting snugly while wearing sunglasses.

Advance reservations kicked off at 11 AM on May 8th via Zoff's official online store, but by the afternoon, many items had already sold out, leading to frustration among fans on social media. Comments on social media included complaints about server issues preventing purchases, requests for made-to-order production, and concerns about the inconvenient timing for working people, with some hoping to find the collection in physical stores.

The in-store sales will start on May 31st at Zoff stores nationwide, as well as the Zoff official online store.

ម៉ាកវ៉ែនតាឈ្មោះ "Zoff" បានសហការជាមួយ "Chiikawa" ម្ដងទៀតសម្រាប់ការសហការលើកទីពីរ ដែលចាប់ផ្ដើមនៅថ្ងៃទី ៨ ខែឧសភា ដោយការកក់មុនបានចាប់ផ្ដើមលក់អស់រហូតដោយសារតែតម្រូវការខ្ពស់។

ការសហការថ្មីនេះមានតួអក្សរដូចជា "Chiikawa," "Hachiware," "Usagi," និងតួអក្សរថ្មីដែលបានបន្ថែមដូចជា "Momonga" និង "Kurimanjuu"។ ជាមួយនឹងការតុបតែងរូបបែបវិស័យវ៉ាក់ស្យុង ប្រមូលផ្តុមនេះរួមមានធាតុប្លែកៗ ២២ ធាតុដែលមានគំនូរបុរាណដែលបង្កើតឡើងដោយ Zoff។ បន្ទាត់ផលិតផលបង្ហាញកញ្ចក់និងអុបទិកដែលរចនាដោយផ្នែកតួអក្សរបីវិមាត្រ និងគ្រឿងបន្លាស់គួរឱ្យស្រលាញ់ដូចជា ក្រណាត់សម្អាតកញ្ចក់ភ្នែក និងស្រោមទូរស័ព្ទដែលបង្ហាញពី Chiikawa និងមិត្តភក្តិដែលអង្គុយយ៉ាងសប្បាយក្នុងក្រណាត់សម្អាតភ្នែក។

ការកក់មុនបានចាប់ផ្ដើមនៅម៉ោង ១១ ព្រឹកនៅថ្ងៃទី ៨ ឧសភា តាមហាងលក់អនឡាញផ្លូវការរបស់ Zoff ប៉ុន្តែនៅពេលរសៀលមានផលិតផលជាច្រើនដែលលក់អស់រួចហើយ ធ្វើឱ្យអ្នកគាំទ្រមានអារម្មណ៍ទុក្ខព្រួយនៅលើបណ្ដាញសង្គម។ យោបល់នៅលើបណ្ដាញសង្គមរួមមានការរិះគន់ពីបញ្ហាម៉ាស៊ីនមេដែលមិនអាចទិញបាន សំណើរសុំផលិតតាមតម្រូវការ និងកង្វល់ពីពេលវេលាដែលមិនផ្តល់ភាពងាយស្រួលសម្រាប់មនុស្សធ្វើការ ជាមួយនឹងសង្ឃឹមថាអាចរកឃើញផលិតផលនៅក្នុងហាងផ្ទាល់។

ការលក់នៅក្នុងហាងនឹងចាប់ផ្ដើមនៅថ្ងៃទី ៣១ ឧសភា នៅហាង Zoff ទូទាំងប្រទេស រួមទាំងហាងលក់អនឡាញផ្លូវការរបស់ Zoff។

WEGO has renovated its store on Takeshita Street in Harajuku, Tokyo, turning it into a specialty shop for its low-priced goods format "WEGO1.3.5...". The company is enhancing its system to analyze trends in real-time based on business operations that analyze insights from consumers in their teens to early twenties.

Kyosuke Sonoda, President of WEGO, reiterated his focus on "WEGO1.3.5...", stating, "We want to increase the motivation of teenage customers to visit our store. We aim to respond promptly to trends and want our customers to feel that they can encounter something new whenever they come here."

"WEGO1.3.5..." started in 2017 as a business format dealing mainly with miscellaneous goods such as stationery, centered around three price points: 100 yen, 300 yen, and 500 yen.

The store has expanded its range of fashionable goods, such as sunglasses and bracelets, and smartphone keychains, and suggests combining them with some apparel. It zones into styles currently popular among teenagers, like "Balletcore," "Brocketcore," and "Street Gyaru," and presents total coordinated looks.

A highlight of the store is the DIY corner, which is popular among teenagers. Here, customers can create original bracelets and keychains by combining their favorite alphabets and symbols, or choose patches to apply on pouches and drawstring bags. The parts range from 100 to 500 yen.

Furthermore, in line with the current trend of "Oshi katsu," where fans create items related to their favorite characters or idols, there is also a photo spot for homemade plush toys, enhancing the "Nui katsu" experience where fans make their plush toys.