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Casio releases new ‘BABY-G’ model ‘BGD-10K,’ usable as both a watch and a charm.

Casio Computer has announced a new model from its women’s shock-resistant watch series “BABY-G,” named “BGD-10K.” This innovative model can be enjoyed in two styles: as a watch and as a charm. Priced at 9,900 yen in Japan, reservations began on April 24th, with the official release scheduled for May 17th.

The model allows the bezel and band to be detached and the center case to be attached to a special holder, transforming it into a unique charm. The watch body and the holder adopt vibrant coloring inspired by the Y2K (Year 2000) fashion trends prevalent around the turn of the millennium. The holder is made of silicone, which can be customized with stickers or rhinestones. In terms of watch functions, pressing the light button in time mode triggers the display of random dot character animations on the LCD screen.

Casio plans to expand its offerings with the new “BABY-G+PLUS” series, which includes the “BGD-10K,” focusing on items that allow individual expression.

Introduced in 1994 as a sister brand to the shock-resistant watch “G-SHOCK,” “BABY-G” has been widely favored by young women under the concept “Tough & Cute.” In 2014, the brand revamped its concept to “Tough & Cool,” targeting more mature women, and expanded its lineup with the “G-MS” series and the “G-SQUAD” series, which supports physical activities through smartphone integration. The brand has grown to surpass 40 million units in cumulative shipments.

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